About Kora Home
Kora Home is building a proactive AI household manager that helps families stay organized, share responsibilities, and get everyday things done.
Unlike traditional calendars, reminders, or smart home devices, Kora aims to go beyond simply displaying information. It helps families coordinate schedules, manage household responsibilities, make decisions, and take action, reducing the mental load of running a busy household.
Our mission is to make family life easier, giving people less to manage and more time together.
The role
We're looking for a Social Media Manager to develop and manage Kora's overseas social media presence and communities.
In addition to organic social media operations, this role will take ownership of community management, including building Kora's own communities and actively engaging with relevant third-party communities, until a dedicated Community Manager joins the team.
This position requires strong English writing skills, consistent execution, attention to detail, and a patient, methodical approach to building long-term audience relationships.
Key responsibilities
1.Social Media Strategy & Planning
- Develop and execute organic social media plans aligned with Kora's brand positioning, product launches, and marketing objectives.
- Manage official accounts across platforms such as Instagram, TikTok, Facebook, and YouTube.
- Develop and maintain a structured content calendar covering product education, family lifestyle, everyday scenarios, and brand storytelling.
- Monitor competitor activities, platform trends, and audience interests to identify relevant content opportunities.
2.Content Writing & Production
- Write, edit, and proofread high-quality English captions, posts, scripts, and other social media content.
- Translate product features and marketing messages into clear, relatable communication for English-speaking parents and families.
- Handle basic content production, including simple graphic design, image editing, short-form video editing, and adapting existing assets for different platforms.
- Coordinate with designers, video editors, and other production resources for content requiring specialized skills.
- Maintain a consistent brand voice and ensure content accuracy, quality, and timely delivery.
3.Owned Community Development & Management
- Establish, manage, and grow Kora's owned communities, such as Facebook Groups and other relevant community platforms.
- Develop community guidelines, engagement plans, discussion topics, and regular activities that encourage meaningful member participation.
- Manage day-to-day community operations, including member onboarding, discussions, moderation, and responding to questions.
- Build a welcoming, helpful environment where parents can exchange experiences, discuss family challenges, and connect with the Kora brand.
- Monitor community health, member engagement, recurring questions, and feedback to support continuous improvement.
4.Third-party Community Engagement
- Research and identify relevant third-party communities where Kora's target audiences are active, including parenting groups, Reddit communities, family lifestyle forums, and other interest-based groups.
- Actively participate in relevant discussions, offer useful information, answer questions, and build trust within these communities.
- Identify natural opportunities to introduce Kora's products and solutions when relevant, while respecting community rules and being transparent about brand affiliation.
- Monitor discussions, emerging needs, user pain points, and competitor mentions to identify marketing opportunities and audience insights.
- Track community engagement activities and evaluate their contribution to brand awareness, qualified traffic, and customer acquisition.
5.PGC & UGC Content Management
- Manage the planning, organization, and publishing of professionally generated content (PGC) and user-generated content (UGC).
- Collaborate with the Influencer Marketing Manager on UGC planning, creator briefs, content collection, and usage requirements.
- Review, edit, organize, and repurpose approved UGC for Kora's official social media channels and communities.
- Build and maintain an organized content library to support efficient publishing and future reuse.
6.Daily Operations & Performance Optimization
- Manage routine publishing, scheduling, account maintenance, content quality checks, and community moderation.
- Monitor comments, messages, brand mentions, and community discussions, responding appropriately and escalating issues when necessary.
- Track social media and community performance, including reach, engagement, follower growth, community growth, website traffic, and attributable conversions.
- Prepare regular performance reports and identify opportunities for improvement.
- Establish repeatable workflows to improve operational efficiency and maintain consistent execution.
7.Cross-functional Collaboration
- Work closely with brand, product, influencer marketing, paid advertising, and e-commerce teams to support GTM activities.
- Coordinate with the Influencer Marketing Manager to incorporate approved creator content into social media and community activities.
- Collect and organize community feedback, audience questions, and customer insights to support marketing and product improvement.
- Support product launches and marketing campaigns through coordinated social media and community engagement activities.
Requirements
- 2+ years of experience in overseas social media operations, content marketing, community management, or related roles.
- Hands-on experience managing brand accounts on Instagram, TikTok, Facebook, or YouTube.
- Excellent written English, with strong copywriting, editing, proofreading, and communication skills. Good spoken English is preferred.
- Experience managing online communities, such as Facebook Groups, Reddit communities, forums, or other interest-based groups.
- Good understanding of online community culture, communication etiquette, and how to build relationships through genuine participation.
- Strong organizational skills, attention to detail, and the ability to maintain consistent quality across routine and recurring tasks.
- Basic practical experience with graphic design, image editing, and short-form video editing using tools such as Canva, CapCut, or similar software. Professional video production expertise is not required.
- Familiarity with content calendars, social media scheduling tools, analytics, and performance reporting.
- A reliable, patient, and methodical working style, with the ability to independently manage ongoing content and community responsibilities.
- Comfortable working in a fast-moving startup environment.
- Based in Shenzhen or willing to relocate.
Preferred qualifications
- Experience in consumer electronics, AI products, smart home, parenting, or family lifestyle brands.
- Experience managing social media accounts targeting North American or other English-speaking audiences.
- Experience building or growing Facebook Groups or other online communities.
- Familiarity with Reddit and overseas parenting, family lifestyle, or consumer technology communities.
- A portfolio demonstrating strong English copywriting and consistent social media execution.
- Experience coordinating PGC and UGC content workflows.
What success looks like
In your first three months, we expect you to:
- Establish a structured content calendar and reliable daily social media operating processes.
- Maintain consistent, high-quality publishing across priority social media channels.
- Establish or improve Kora's owned communities, including clear operating guidelines and regular engagement activities.
- Identify priority third-party communities and establish a consistent, valuable, and appropriate brand presence within them.
- Build an organized content library and coordinate PGC and UGC workflows with relevant team members.
- Establish social media and community performance reporting, including actionable insights for continuous improvement.
How to apply
Please submit your resume and examples of social media accounts or online communities you have managed.
We would particularly like to see your English writing samples, content portfolio, community management experience, and measurable results.
We value strong writing, patience, attention to detail, reliability, and consistent execution, as well as the ability to build genuine relationships with online communities.
Apply via emailcareers@korahome.ai